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American Garden Product Online Shop
The Buffalo, New York based outdoor accessories company needed an outlet for Internet sales. American Garden Products needed a small catalog website with the option to expand and require low maintenance.
Fortunately, we have had success with Shopify in this situation in the recent past. It was a great opportunity to test the ease and success of a Shopify e-commerce website.
The site was designed to be very minimalist, easy to use and complement the products well. We decided not to use heavy colors or graphics and focus more on the products and words. Sometimes e-commerce sites focus too much on how fancy they look. We sought not to replicate typical garden sites with plush graphics but to emulate sites like Dell or Macy’s, with very little graphics and heavy use of CSS design.
Tags: E-commerce, minimalist, shopify
