E-commerce solutions.

One reason I am so keen in developing e-commerce solutions is the business background I have educationally along with the experience in running an Internet based real-world service.  I take a business approach on every project.

But my interests in philosphy lead to pshycology.  Which tells us a great deal about the human mind which helps us understand business and the art of selling.  I gain not only personal satisfaction from my literary interests but an acumen for solving problems.

I take a third person approach to any solution.  What would Google do with this site?  What kind of customers are buying this product?  Will I have to make the site accessible in javascript disabled browsers?  Then their is always the part about putting yourself in their shoes.

I develop excellent e-commerce websites because I always provide a greater sense of search engine optimization in all of my projects.  With only necessary website submission and limited use of keyword.  I won’t bombard the Internet with your site because that’s not required.  But having a Twitter account is!

By combining usability, accessiblity, navigability, degradability, searchable and attractive websites I can drive traffic to your store.  Then with the use of advanced analytics, social marketing and search optimization I can get you your first sale, maybe your first million.

As always, my best.

Fortunately, we have had success with Shopify in this situation in the recent past. It was a great opportunity to test the ease and success of a Shopify e-commerce website.

The site was designed to be very minimalist, easy to use and complement the products well. We decided not to use heavy colors or graphics and focus more on the products and words. Sometimes e-commerce sites focus too much on how fancy they look. We sought not to replicate typical garden sites with plush graphics but to emulate sites like Dell or Macy’s, with very little graphics and heavy use of CSS design.

Shopify also has a useful blogging section that would help discuss new and existing proucts with the public. The Shopify system also gave Adirondack Iron great search engine exposure since it was built with SEO in mind.

UPDATE: Adirondack Iron decided to merge their two e-commerce sites since maintaining two sites, both with low sales volumes, was financially unsound.

I occasionally post on Ebay, just less often and more to drive traffic and keep a reputation on the community.  Most of my inventory is on my website, not Ebay.  Plus, I love Shopify much better.  It’s easier to use than Ebay, and I get equal SEO with it, as I rank at or above many items.

Don’t believe me? Well, I don’t have the time to prove it to you. But just go searching something about coins, and I might come up.

It’s amazing how easy a catalog is to manually enter when the wholesale has provided a spreadsheet for you!  The project was a breeze for this reason since the catalog included hundreds of products.